To many, the world of SEO seems like an archane art: website owners will happily pay an awful lot of money to get backlinks to their site. And let’s not forget all those fantastic new link building tools that will fire your website to the top of the SERP’s in the blink of an eye. You know the ones I’m talking about, right? If only it were that easy.
Search Engine Optimisation IS hard work. Well, it is if you want to rank for a decent keyword or phrase. I’m not saying that using comment links or profile links is wrong. I’m simply trying to say that you shouldn’t expect them to launch you onto page for phrases like ‘credit cards’. Especially not when you use some of the crappy software that’s out there.
Real SEO is hard work but there are still plenty of ‘secrets’ that the top link builders don’t tell you. Simple things like building a network of sites that can call on for backlinks is a prime example. How about linking to your links? In fact, if you want a nice intro to this second point, check out this post link boosting by Tim Grice.
The point of this post? Stop getting scammed! There are plenty of internet marketers out there prepared to sell you the most expenxive software they can find in order to “help you build links to your site and rank high in the SERP’s”. A more likely explanation is that they want to line their pockets with your cash. Let’s put it this way; if you found a way to syphon millons from ClickBank would you really tell anyone?
Quality Links Build High Ranking Sites
Put simply, you’re either going to have to work hard to find those quality links or you’re going to hvae to pay. The top flight SEO companies don’t come cheap. The lowest package I’ve found so far costs me about £245 per month. Mainly sidebar links, these come from sites with a homepage PR of between 1 and 6 (I don’t get excited about PR anymore – that statement is probably the best way to illustrate how powerful some of the links are).
Don’t want to pay? Get off your arse and start guest blogging. There are thousands of sites out there looking for additional (good quality) content. Once your shiney new article goes live – get some links to it.